Doo-Ri Chung To Unveil Her Macy’s Collaboration

On the off chance that you live in deep seclusion, designer capsule collections for budget-priced stores are all the rage right now. H&M is perhaps the most prolific collaborator for this purpose: Commes des Garçons, Lanvin, and Versace have all produced lines with the mass retailer, and Marni is next in line. I’m familiar — very familiar — with such partnerings, but I’ve pretty much ignored designers’ efforts with Macy’s Impulse. Karl Lagerfeld and Giambattista Valli both released lines with the store last year, but they seemed to fly more under the radar when compared to the utter chaos that H&M’s collections have been known to create.

On February 15, CFDA winner Doo-Ri Chung will debut her high-low line with Macy’s, a 33-piece collection chock full of spring basics. Doo-Ri is famed for her stunning drapery skills (and the showstopping deep purple number she outfitted the First Lady in), particularly with jersey dresses, which is something that has the potential to translate extraordinarily well in a lower-priced collection. (Two dresses from the collection are above.) Brightly colored cocktail dresses, tanks and tees, and drapey blouses abound — I’m not going to do anything crazy to get my hands on this merchandise (ahem, Versace for H&M), but I will be buying more than one piece. Taking Macy’s unbeatable prices into account, I may even pick up the whole collection. [Racked]