The rampant white-washing of models, actresses, and musicians of color is not a new concept. Freida Pinto, Rihanna, and Aishwarya Rai have all previously fallen victim to white-washing on magazine covers and in promotional images. Beyoncé’s skin was lightened dramatically in a 2008 cosmetics ad by L’Oreal, where she is the spokesperson. These incidents can be contributed to digital retouchers and the outlets that choose to release the images … but what about your own album cover and promo ads? The photos accompanying Beyoncé’s most recent release, 4, have stirred up controversy and it’s not a struggle to see why. Beyoncé is a fairly light-skinned black woman and she generally keeps her hair lightened to a shade that’s more caramel than chocolate. But these shots have her looking straight up like Lindsay Lohan with a subtle tan. If you showed me this image on its own and asked me who it was, Beyoncé would be my last guess.
Again, these light-skinned images are promotional ads for Béyonce’s own album, which leads me to believe that she absolutely approved the photos. [NYMag.com]