Ladies, Axe Body Spray Wants To Sell You Things

Julie Gerstein / January 9, 2012

Axe Body Spray, the company that’s marketed itself as lady catnip for men, has discovered a brand new demographic opportunity: the ladiez. Now women will be afforded the same opportunity to smell like total creeps when Axe launches its women’s collection of body sprays. The first “Eau de Lady D-bag”? It’s titled “Anarchy,” presumably to catch some of the post-Occupy goodwill and revolutionary spirit. Either that, or the execs at Axe know a really hot girl named Ann.

“We’ve been hearing for some time that females have been asking for and looking for their very own scent of Axe,” said Barret Roberts, the senior brand manager at Axe, and a man who does that annoying thing of referring to women as “females.” The company plans to release “Anarchy” on a limited basis and then potentially continue to manufacture it depending on sales.

We’ll likely skip Axe’s foray into lady scents. After all, if like attracts like, we don’t really want to buy what they’re selling.

[Racked]

[New York Times]