What Kanye West’s DONDA Commercial Would Look Like

Jessica Wakeman | January 6, 2012 - 12:20 pm

We’re still not over DONDA yet, Kanye West’s plan for global takeover that he explained in depth over Twitter on Wednesday night during a manic rant. DONDA’s goal to “help simplify and aesthetically improve everything we see hear, touch, taste and feel … to dream of, create, advertise and produce products driven equally by emotional want and utilitarian need … too marry our wants and needs” with the assistance of “DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist[s]” may sound lofty. But Jimmy Kimmel has helped conceptualize the grand Kanye plan into something … well … something the rest of us can conceptualize. [YouTube]