Spanish Town Opts To Stay Smurf Blue

The small Spanish town of Juzcar has opted to keep itself Smurf blue, because it’s brought in more tourists, and tourist dollars, since the town was painted the color last year. Producers for the Smurf film paid the town to paint itself the bright blue color, and used Juzcar in the live action Smurfs film. When the production company offered to paint the town’s buildings back to their original colors, the town refused, noting that they’ve built a mini-industry around their new Smurfy lifestyle. According to the Independent, “The village has eagerly embraced its new role, holding events such as a Smurf moonlight fun run, Smurf painting competitions and permanently running Smurf trade fairs. There are even Smurf-themed weddings to keep fans of the squeaky little blue folk coming.” [The Independent]

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