Trans Model Andrej Pejic In Push-Up Bra Ad

Jessica Wakeman | December 14, 2011 - 4:40 pm

Andrej Pejic is hands-down the most talked-about model of the year and not just because he — yes, he — is ethereally beautiful. The trans model has worked his androgynous look to his advantage, walking catwalks for John Paul Gaultier and covering Out magazine. Now Andrej Pejic has landed a Dutch campaign for push-up bras. Yes, push-up bras!

He is indisputably lovely here. But I also have to wonder, at what point does casting the trans model in advertising shoots for stereotypical-lady products become stunt-casting? Or is stunt-casting not such a bad thing if it makes the world at large more comfortable with trans folks? [Queerty]

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