After conservative groups complained, home supplies company Lowe’s pulled its commercial support of a new TLC program called “All-American Muslim.” And just a day later, music mogul Russell Simmons stepped in and purchased the advertising space necessary to keep the show on the air.
“All-American Muslim” follows five Muslim-American families living in Dearborn, Michigan and airs Sunday nights on the TLC network. Lowe’s had been advertising during the show, but conservative Florida Family Association claimed the series was “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.” Lowe’s balked under pressure, and released a statement claiming:
“Individuals and groups have strong political and social views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program. We believe it best to defer to communities, individuals and groups to discuss and consider such issues of importance.”
Many have come out publicly against Lowe’s decision, including California Sen. Ted Lieu, who wrote a letter to Lowe’s CEO calling the removal of the spots “bigoted, shameful and un-American.” And mogul Russell Simmons, who also chairs the Foundation for Ethnic Understanding, said of the company’s move, “This is the kind of hate that tears the country apart.” In response, Simmmons’s company Global Grind purchased all remaining advertising spots for the show. “The show is now sold out! keep your money @lowes and we will keep ours.” Simmons tweeted. Awesome. [CNN, Global Grind]