Believe it or not, the push to be hyper-thin hasn’t always been present. In the ’50s and ’60s, women were sold the idea that a curvy, bodacious bod was best, and companies like Wate-On advertised that they could turn a skinny girl into a voluptuous vixen through their weight-gaining products. Whether Wate-On worked, it’s refreshing to see a different kind of body type being coveted — one that doesn’t promote a protruding hip or clavicle. Check out these great vintage “anti-skinny” ads. [Daily Mail UK]
When Skinny Was A Bad Word: 7 Retro Anti-Thin Ads
Posted Under: body image, skinny, thin, vintage ads, weight
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