So there’s a new site for ladies! Ladies who like business! And it’s got a stupid, stupid, stupid name. The site Mogulite has rebranded itself as TheJaneDough.com. But that’s not all! Its tagline is: “All the business news we knead.” Get it? Because you need news like you knead bread. Because you’re a woman! And that’s what women do! In the kitchen!
Mogulite’s current mission is to cover power players, but apparently its owner(s) — Dan Abrams and Mediaite — are looking to compete in the working women space. So what’s the point of The Jane Dough? Launching under its new moniker, stories will include: “Our take on obnoxious women’s stereotypes, radical CEOs who are promoting female executives, and the absurd coverage that workplace sexism gets in the press — these were the stories we got really excited about — and, judging by the traffic, our readers got fired up over them, as well,” says editor Amy Tennery. So far so good. So then why give the site such a stupid, demeaning name and tagline?