Of all the good reasons to wrap it up, not bringing a bundle of joy into the world who you are ill-prepared to care for is a big one. A Brazilian ad agency took this idea to the extreme by Facebook friending young men with a profile of their fake “baby” with their name followed by “Jr” — like Kevin Federline would have gotten a friend request from Kevin Federline Jr. (And then high-fived his bros.) All the Facebook messages linked back to the web site for Olla Condoms, who sponsored the campaign. Very clever, but very terrifying. [Creativity, Olla.com.br]
