Harmony Korine’s Proenza Schouler Video Is Beyond WTF

Indie filmmaker Harmony Korine (“Kids”) created an “eccentric” ad for the Native American-inspired clothing done by the Proenza Schouler fashion label. And by eccentric we mean either racist, eerie, or downright bat-s**t crazy.  Watch the video, entitled ‘Snowballs’, and take your pick.

Here at The Frisky, we’ve spoken our peace about the use of the term Navajo to describe current trends in fashion. As much as we’d like to rebuke Korine’s defense, we can’t make much sense of it. “Snowballs” follows two women outfitted in white-face masks and “war-bonnets” designed by Proenza Schouler. They proceed to prance around a poor Southern town, replete with teepees and trash-laden lawns, and sing the following song in a creepy auto-tune voice best reserved for Kanye West videos:

“They tried to kill us before, but it did not work. We are from the broken nation. Battered and bruised but still tearing this sh*t up. Oh man, we are trouble. We love trouble. They use to call us the trouble twins. We dance on rain drops. We are God’s children. We love trouble. I have never seen a damn snowball. I haven’t even seen most things. We love to find sh*t all over the place. I can make a stick dance. I can make a pig do a magic trick. I can crush a whole tree in my hand.”

The video ends when they meet a self-described “good ol’ boy,” who fetishizes their hand motions and offers to bark like a dog for them.  Fast forward to the mans fingertips lighting afire, his rendition of twinkle-twinkle and our auto-tune twins return with the closing line, “Some say we have been abandoned. We have not been abandoned.” Aaaand finally, the good ol’ boy is shown shirtless (which disturbing as well), hooked up to an oxygen mask.

Can I get a “What the f**k?”

Korine is no stranger to taking risks or pushing limits. In his 2000 film “The Devil, The Sinner, and His Journey,” Korine donned blackface is his portrayal as O.J. Simpson. Perhaps Korine is fighting controversy with controversy? Though we see no benefit for the argument of Jack McCollough and Lazaro Hernandez — the designers of Proenza Schouler — besides increased publicity. 

[Ad Week]