You’re a smart lady (or dude). You’re on the market for some self-tanner. Do you buy the typical Neutrogena stuff in the respectable bottle, sans glitter, sparkles or neon warnings? Or do you instead choose to coat your skin in a product endorsed and no doubt packaged with Nicole “Snooki” Polizzi in mind? I’m asking, because I’m trying to figure out what the target demo for Snooki’s new line of self-tanner might be. Precocious, belly-button-ringed 8-year-olds? Middle-aged moms clawing at their spent youth? Circus clowns and Midwestern grifters? Because for sure — give it six months — you’re going to find bottles and bottles of the stuff rotting away at dollar stores and discount centers, crusting over and near exploding from heat exposure. Right next to all the other Snooki-endorsed flip flops, sunglasses, and perfumes out there.
