Reebok’s Butt-Toning Sneakers Don’t Actually Tone Your Butt

Jessica Wakeman / September 29, 2011

Wait, you mean you actually have to exercise to tone your butt? Damn it!

That collective groan you hear are the scads of Reebok EasyTone customers who spent over $100 each on a pair of sneakers that the Federal Trade Commission recently ruled has “deceptively advertised” its customers. The FTC ruled that EasyTone and RunTone brand sneakers had none of the butt-toning abilities advertised and that anyone who bought the faulty sneaks could get a refund. Reebook has agreed to pay a $25 million settlement, although they stand by the tush-boosting claims they’ve made about their shoes.

“In order to avoid a protracted legal battle, Reebok has chosen to settle with the FTC,” the company said in a statement. “Settling does not mean we agreed with the FTC’s allegation; we do not,” Reebok said. “We fully stand behind our EasyTone technology โ€” the first shoe in the toning category inspired by balance-ball training.”

All I can say is watch out, Sketchers ShapeUps! You’re probably next. And it’s back to squats for the rest of us.

[Wall Street Journal]

[CNN Money]

Image via iStockphoto