A “Contagion” Billboard Grown From Bacteria? Yeah, Still Not Gonna See It.

Behold, a creepy yet awesome promotion for “Contagion,” which opened this weekend. Warner Brothers hired an ad agency to create billboards for the flick … grown from bacteria and fungi. This project began in a petri dish on August 28th and, in this video, you can see the fully bloomed result.

Now, “Contagion” has a lot going for it. In addition to this super creative advertising scheme that is now going viral (pun intended), the flick stars Matt Damon, Gwyneth Paltrow, Jude Law, and Kate Winslet and was directed by legendary Steven Soderbergh. But there’s still no way you could pay me to see it. Why? The premise for the thriller is this: an airborne virus that can kill in a matter of days breaks out in the United States, the entire city of Chicago is quarantined, and society starts to fall apart in the wave of fear that erupts. And things that don’t interest me #1: fictional movies about super scary viruses, a la “Outbreak” and “28 Days Later.” Also, movies about imagined natural disasters, like “Armageddon,” “Deep Impact,” “The Day After Tomorrow,” “Twister,” etc. etc. I just kind of feel like real life is scary enough. If I want to be scared in a movie, I want something over-the-top and outlandish—like crazy killer fish or at least aliens. Not that those things are completely out of the realm of possibility, but they seem far less likely to me.

How do you feel? Is this the type of thriller you want to see or does it just seem be too … possible? If you did see the movie this weekend, what did you think?

Want to contact the writer of this post? {encode=”[email protected]” title=”Email her”}!