Adventures In Bad Marketing: Would You Trade A Date For A New Pair Of Shoes?
There is nothing at all creepy about trading yourself like so much chattel in exchange for a pretty pair of new shoes, right? Right. Good, because that’s exactly the big idea behind Chocolate Sole Lounge’s new “Get a Man and Get a Gorgeous Shoe” program.” Chocolate Sole Lounge is a direct marketer that offers women the chance to buy shoes during “shoe parties” thrown by their friends (Chocolate Sole Lounge direct sellers). The company’s cheeky tagline reads “Where Your Shoe Fetish Fits,” but it’s doubtful that they’d necessarily want their fetish to be confused with trading sexual favors for new pairs of shoes. Yes, how else can their “get a man” program be understood? As explained via press release: “Men will ditch their usual tactics of “flowers, dinner or drinks” and woo women by indulging in their shoe fetish instead. Men agree to personally select and buy a pair of shoes for the woman he connects with. And the special lady agrees to a meet up again, within 48 hours, wearing the shoes he bought her.”
So in this case, the implied monetary exchange for company thing that happens in traditional dating will be replaced by an explicit monetary exchange for company mandate. Sounds a little bit like shoe prostitution to us. [Chocolate Soul Lounge]