Abercrombie & Fitch Will Pay The Situation To Stop Wearing Its Clothes

Gone are the days when the “Jersey Shore” cast wore Ed Hardy Ts soaked in Long Island iced tea-scented barf. Now they’re moving up in the world and Mike “The Situation” Sorrentino struts his stuff in “aspirational” brands like Abercrombie & Fitch. In its most recent episode, The Situation was seen wearing neon green Abercrombie & Fitch sweatpants on the streets of Florence, no doubt whilst doing something sketchy. Can you guess who is not too pleased about this free PR? Yup, Abercrombie & Fitch. In a statement released yesterday, the clothing brand offered a “substantial payment” to The Situation “to wear an alternate brand.” Really, any brand will do. Hmm. If the brand is so concerned about The Situation, why did they make a men’s graphic tee that says “The Fitchuation”? Methinks this is a publicity stunt. And anyway, if Abercrombie & Fitch is worried about douchebags wearing their clothes, they should have been handing out dough, circa 1999, back at my high school. [Wall Street Journal]

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