Levi’s Pulls “Go Forth” Ads After London Riots


Levi’s chose to pull a commercial featuring scenes of attractive teens rioting in the streets in light of last week’s riots in London. A spokesperson for the company said the ad — which includes lines from the Charles Bukowski poem “The Laughing Heart” — was probably ill-timed, considering “what is happening in the UK.” Said the spokesperson: “While ‘Go Forth’ is about embodying the energy and events of our time, it is not about any specific movement or political theme; rather, it’s about optimism, positive action and a pioneering spirit.” But, then again, it also does feature a Levi’s-clad protester facing a wall of riot police, so yeah, optimism? On another note, isn’t it strange/depressing that marketing has folded in on itself to the degree that it’s now using revolution and rioting imagery to SELL JEANS? [Clutch Magazine]

Posted Under: , , ,
  • Zergnet: Simply Irresistible

  • HowAboutWe

  • afc-right-ad

  • Popular
  • afc-right-ad-2

  • We’re Loving