You’ve got to wonder, sometimes, what marketing people are thinking when they make decisions like the one Brit company Zazzle made to allow a children’s T-shirt to be sold with the words “Nothing Tastes As Good As Skinny Feels.” When the T first came to light, Zazzle claimed that it was simply “a custom products platform, it enables all users to create their own products that feature their own content. In this way, Zazzle is an outlet for users to express their personal opinions and viewpoints.” In effect, it was simply a platform for users, but not responsible for what users created with its platform. Well, Zazzle’s card has been pulled by Britain’s Advertising Standards Authority, who have deemed the shirts “harmful to children.”
You think, guys?The “nothing tastes as good as skinny feels” saying comes from a comment model Kate Moss made in an interview in 2009, and is commonly referenced by pro-anorexia groups as “thinspiration.” Of course, most fail to acknowledge the second part of her statement, which was that though she tries to remember such a motto, “It never works.” And Zazzle is hardly the only company to come under fire for its pro-ana messaging. Last summer, a shirt bearing the phrase “Eat Less” was pulled from the shelves of Urban Outfitters after eating disorder groups complained it sent the wrong message to consumers.
Because Britain is a wee country, all it took was three complaints for the ASA to investigate. Said the agency, “We told Zazzle to ensure future ads were not irresponsible and, particularly where they were addressed to or depicted children, did not contain anything that was likely to condone or encourage an unsafe practice or to result in their physical, mental or moral harm.”