The New Old Spice Guy Is … Fabio?

Jessica Wakeman | July 23, 2011 - 12:00 pm


In a sea of commercials where skimpily dressed sorority girls try to sell me beer, I’ve depended on the Old Spice Guy for that hottie fix I need to keep me from TiVo-ing away. There was the Isaiah Mustafa era (those were the days!) and then this guy, who was kind of a letdown. Now the new Old Spice Guy is … Fabio.

Really, Old Spice, you went from Isaiah Mustafa to Fabio? No offense, Fab, you’ve got great hair — incredible hair, really! — but this is not working for me. [YouTube]