Today In Gimmicks: The Toilet Paper Dress

You wanted a wedding dress you could wipe your butt with, right? That’s what we imagine Susan Brennan from Orchard Lake, Michigan, must have been thinking, because she’s the winner of the Toilet Paper Wedding Dress Challenge, an annual contest aimed at creating the best wedding confection out of, you guessed it, rolls and rolls of two-ply tissue. For her creativity, Brennan took home $1,000, which we hope she puts towards purchasing an actual, non-toilet paper wedding dress. Yeah, but what’s more intriguing is the line from the press release about third place winner Cynthia Richards, whose toilet paper dress was “inspired by her business partner’s dream.” What is her business partners dream? Toilet paper clothing? Really? Eek.