• Style

Cosmetics Brand Illamasqua Hopes To Corner The Funeral Market

I’m sure very few of you are considering what you’ll look like at your funerals (those of you who are, you are very creepy). But just in case, Brit cosmetics company Illamasqua has partnered with London funeral home Leverton & Sons to provide makeup looks to take you into the afterlife. Their reasoning for opening up to the funeral market? According to their blog:

Illamasqua encourages people to self-express and embrace their alter ego in every way – why should this be any different when you pass away? It is a celebration of life, and one that should be indulged for your last glamorous look. The rite of passage to the afterlife has been of central importance to human culture for thousands of years. To have the best mahogany, the finest lining, the best stallions [ED NOTE: the best stallions???] … are today chosen in tribute to the life lived. To wear the most fabulous makeup applied by a professionally trained makeup artist for your final journey is the ultimate statement of celebration.

Well. That seems like quite a post-death extravagance. Would you bother with a professional makeup artist for your final farewell, as a “final act of self-expression”? [Fashionista]

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