This week, mini-moguls Mary Kate and Ashley Olsen launched Stylemint, their line of curated T-shirts. It works similarly to its sister company, Jewelmint, run by actress Kate Bosworth and stylist Cher Coulter, where members sign up to get exclusive pieces of jewelry sent to them each month. With the Olsen’s Stylemint, the tees will sell for an actually affordable $29.99 each, and the more you buy, the more specific your style recommendations will get. We are not big T-shirt wearers, so this doesn’t sound particularly compelling, but given the Olsen’s success with clothing lines Elizabeth & James and The Row, these probably won’t be your average tees. Would you bother buying tees online? Even if they’re curated by style icons Mary Kate and Ashley? [Stylemint]
