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Sketchy Or Straightforward? CoverGirl Mascara Ad Uses Fake Lashes For ‘True Volume’

CoverGirl is facing criticism for its LashBlast Volume Mascara ad starring “America’s Next Top Model” winner Nicole Fox who wears false eyelashes when the campaign promises “true volume.”

The beauty brand’s print ad features two split images of the 20-year-old Colorado native — one with long, lust-worthy lashes and the other with clumpy and short lashes — and a close-up shot of the mascara bottle and wand with the text:

“If your mascara promises volume but delivers clumps – that’s false! True volume comes from our big brush, not from big clumps. Try LastBlast Volume for yourself. You may never go “false” again.’”However, Jezebel editor Dodai Stewart was able to read the very fine print on the left side near the end of Fox’s neck which reads:

“Lash inserts were applied to both of Nicole’s lashes to add lash count before applying mascara.” Read more…

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