Is This Dove Ad Racist?

Julie Gerstein | May 25, 2011 - 3:20 pm

Look at this advertisement for Dove’s new VisibleCare line. Notice anything “off” about it? I didn’t at first — until rants began appearing around the web claiming that Dove’s model placement seemed suspect. At issue: the African-American model is placed on the “before” side of the ad to signify, say some, that dark skin can be scrubbed into a pleasant white “after” shade. What do you think? Is the model placement merely a coincidence, or do you think Dove’s advertising team needs an attitude adjustment? [Huffington Post]