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Gap Introduces Gap My Price, A Puzzling New Name-Your-Own-Price Feature

Wouldn’t it be nice if you could just name your price at retail stores, like on eBay? Now you can, sort of. Gap has introduce a new name-your-price feature — Gap My Price, which makes no sense, but whatever — where you tell the Gap’s website how much you’d be willing to pay for one of their 15 negotiable items of clothing and it makes a deal with you. It’s a cool idea, to be sure, but it’s also a head scratcher. This U-neck stripe tee retails for $19.95 and I offered $16. Gap My Price came back with an offer of $19. Then I offered $18. Gap My Price then said the final offer was $19. So … I could save a whopping 95 cents by clicking on their website a bunch of times? [Gap My Price]

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