Remember Morgan Spurlock? He’s the documentarian who lived on nothing but Big Macs and other McDonald’s fare for a month to show us the perils of fast food in “Super Size Me.” Well, Morgan is back with a new documentary, “The Greatest Movie Ever Sold,” which is all about the perils of product placement, not only in TV shows and movies but in real life. The big twist—the movie was actually funded by 15 companies who paid to have their products in the doc, despite the irony, including POM Wonderful, who shilled out $1 million for the top billing.
To promote this new movie, Morgan has come up with a pretty unique stunt. For the next 60 days, he has gotten the town of Altoona, Pennyslvania, to change its city name to “Pom Wonderful Presents: The Greatest Movie Ever Sold.” No, like for real.In exchange for the temporary name change, Spurlock will be paying $25,000 to the local police department. “We’re all going along with the gag,” the town’s vice mayor said. “We’ve become part of the schtick.”
Yep, and it really makes me want to see this movie.
“We live in a place and a time when it seems like everything is brought to you by some sponsor,” Morgan said. “It starts to become this question of, ‘Where does it end?’ Even when I’m standing at a urinal, chances are there’s an ad or a video screen staring back at me. That used to be a little ‘me’ time that I had, a little private ‘me’ time that I’d like to have back.”
Amen. Not that I’ve ever stood at a urinal.