Is This Military-Themed Budweiser Ad Gay? Or Just, You Know, Friendly?
Is this military-themed Budweiser commercial, um, gay? I’m guessing you don’t ask and you don’t tell, either. With so many beer commercials opting for the “real men aren’t gay! GRR! Eat some raw meat!” tactic, I can help but wonder whether it means something when two men are portrayed lovingly. As the gay blog After Elton notes, “If you substituted a woman for [the potential boyfriend portrayed throughout the commercial], it would read pretty much exactly like a heterosexual relationship.” That’s a good point. Whether the commercial is meant to be read as “gay” or “gay-friendly,” though, it’s a sad comment on society when we’ve become accustomed to ads marketed towards men being bro-tastic. [After Elton]