Down, Penn, Down!

Don’t be alarmed: While this picture makes it look like “Gossip Girl” star Penn Badgley is being forced on the floor against his will, I assure you, he’s simply being preened by a lucky stylist on a shoot for H&M’s Fashion Against AIDS campaign, which donates 25 percent of proceeds to HIV/AIDS projects around the world. The campaign also stars Akon, Ginnifer Goodwin, Selma Blair, Keri Hilson, Sky Ferreira, Shiloh Fernandez, Nikki Reed, and the Scissor Sisters. [Fashionista]