TLC’s new hit show isn’t about a family with a whole lot of kids. Nope, it’s about: coupon clippers. But not just any coupon clippers—obsessive couponers who save hundreds of dollars in a single trip to the grocery store … but then live their lives among their collected non-perishables. Which makes them just a step above hoarders in that the insane amount of clutter they’re living in is new crap rather than old, decaying crap. Ahhh, but there is already a scandal with this new show. J’aime Kirlew, who was shown on the series buying 70 newspapers in order to procure 70 copies of a coupon that made mustard 39 cents a jar in addition to other over-the-top penny pinching behavior, has been accused of coupon fraud. Apparently, J’amie is famous in the couponing world for posting a video to YouTube last year that showed her shopping at Target and using a coupon for one product on another product for a better value. This is very looked down on in the couponing world because, well, it’s cheating.
Some people say J’amie did this in front of “Extreme Couponing”‘s cameras. The list J’amie keeps of brand names and UPC family codes is allegedly how she gets organized to do product switcheroos. A website called Super Couponing has posted proof of this and broke down footage showing J’amie buying loads of Honey Nut Cheerios with a coupon for Fiber One cereal. I don’t quite understand how this saves her even more—and how cashiers don’t notice the difference in the product names, even if the bar codes match up—but apparently, it works.
TLC says they are investigating this issue. “We have received a strong response to the premiere and are listening to and reading the various comments around the show,” a statement said. “While the series documents extreme couponing strategies, we take any concerns about specific tactics seriously and are looking into the situation.”
Who knew coupons could be so scandalous?