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Women In A Gumball Machine: Is This The Most Sexist Ad For Online Dating Ever?

We know it’s, like, a law that beer and fast food commercials use offensive, usually sexist, stereotypes about chicks and dudes … but online dating sites? This “Femme-o-matic” commercial for Belgian dating site Vind een Lief is confusing, but the basic premise seems to be that online dating is just like ordering up a hot blonde from a gumball machine. Because us ladies all so interchangeable, you know, and men don’t care about anything more than our looks! With all the blonde women lying around in kiddie pools and washing cars in short shorts, you’d think Vind een Lief would want people to believe it’s an escort service. But hey, maybe something got lost in translation. (Imagery NSFW, although naughty language is subtitled.) [Copyranter]

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