Guinness beer fans the flames of homophobia with its new St. Patrick’s Day commercial with a lesson on how men can hug other men without looking … gay. (Because arching your butt backwards in an A-frame hug doesn’t draw more attention to it at all!) I know this commercial is a “joke” as far as 12-year-old-boy-humor is concerned. Alas, giving men a hard time for showing affection because they may look gay is neither funny nor original.
I mean, really: The lessons for men about maleness in this commercial are about as subtle as a piece of poster board that simply says “Lite beer = fa**ot.” Hey, Guinness, don’t steal that. [Queerty]