Jessica Simpson Wants You To Be Pretty (Not Necessarily In Pink) For The Prom

Jessica Simpson never went to the prom. But she wants you, or at least your younger cousin, to look gorgeous at yours. So in addition to her line of shoes, bags, jeans, etc—apparently, her apparel fiefdom is valued at almost $1 billion a year—Jessica is now creating prom dresses for David’s Bridal. As the press release reads, “Inspired by the fabulous designer gowns I’ve worn to red carpet events, my affordable collection is designed to fit and flatter a variety of body types and help girls achieve their own red carpet style for prom.” The dresses cost between $139 and $229, and honestly, look pretty nice. I am thoroughly obsessed with the space age tie dye of the one on the left and am considering purchasing it. Even though I’d be wearing it to my 15-year reunion rather than to an actual prom. [People]

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