Melissa Leo Runs Own “For Your Consideration” Ads. But Will It Ruin Her Oscar Chances?

Melissa Leo was uh-maze-zing in “The Fighter” as a mother/manager who sticks by her former-wrestler son even when it’s pretty clear that he’s a junkie who screws up everything. Leo won the Golden Globe and SAG Awards for Best Supporting Actress for the performance. But I guess she’s a little nervous about the Oscars? Apparently, Leo placed ads yesterday in publications like Deadline, that Academy Award voters read. She paid for the ads herself. “I took matters into my own hands. I knew what I was doing and told my representation how earnest I was about this idea,” she said. “I had never heard of any actor taking out an ad as themselves and I wanted to give it a shot.”

But the two ads she ran are terribly cheesetastic. Apparently, she thinks the Academy will be swayed by fur coats?“For Your Consideration” ads are a tradition in the run-up to the Oscars, but ads are generally purchased by a studio or production company and look far sleeker than these. Dave Karger of Entertainment Weekly says, “I’ve talked to a few Academy members who now say they’re less likely to vote for her.” Could Leo have pissed off Academy voters with the ads and torpedoed her chances of winning when she’s considered the frontrunner?

What do you think—was this a bold move, or a really bad idea?