YSL Ad Banned For Simulating Drug Use


A commercial for Yves Saint Laurent’s Belle D’Opium fragrance has been banned in the U.K. because the ad supposedly shows models “simulating drug use.” The Advertising Standards Authority (ASA) “therefore concluded it was irresponsible and unacceptable for broadcast.” In the ad (above), the character of “Belle” runs her finger down her arm and the ASA concluded that action “could be seen to simulate the injection of opiates into the body.” The ASA also felt that Belle’s movements later in the ad, including one in which “her body [seizes] upwards while lying on the floor,” could be viewed as “simulating the effect of drugs on the body.” Personally, I just think she’s dancing like nobody’s watching. Kind of hilariously, the Daily Mail U.K. notes that the ad has already been viewed by 44 million people and that a whopping 96 percent of French women (specifically!) didn’t think there was anything inappropriate about the commercial. So what do you think? Do you side with the crusty old ASA or those hip French ladies? [Huffington Post]

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