Introducing The New Ellen Tracy

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Forget what you thought you knew about Ellen Tracy because the brand, which is sold exclusively at Macy’s, is now going after a younger, chicer audience, too. I had the opportunity to tour the Ellen Tracy boutique at Macy’s Herald Square yesterday, and quickly learned that the brand is able to speak to older women, say age 50 and up, as well as the consumer between the ages of 28 and 49. The brand turns trends, like anoraks or embellished Tees, into classics by offering them in colors and shapes that mix easily with other Ellen Tracy garments and items already in your closet. Ellen Tracy is a separates-driven brand that offers “no-thinking dressing” — you slip the pieces on and you’re done without any readjusting.

Ellen Tracy’s fit is for a 50-year-old woman, not a 14-year-old stick thin model. And the brand even designs its pants, which Oprah lives in, for women with curves. The Betty Pant is designed for the woman who carries her weight in the front or maybe just had a baby. The typical curvy woman with an hourglass figure often goes for the Linda Pant. Many Ellen Tracy pants are designed without a fly or side pockets so there’s no excess fabric. Sleeves are also given a longer length on some shirts and blouses because arms are an area that makes some women uncomfortable. In addition to offering pants and separates, Ellen Tracy is known for its suiting — the boyfriend blazer is a huge seller. The suit pieces are classic, but have a small quirky element, like a satin tuxedo stripe.

While some Ellen Tracy fashions are available online at Macys.com, I advise you to see the whole collection in person at the store. You can have fun styling the pieces to fit your lifestyle and get help from an associate who is hired and trained by Ellen Tracy, not Macy’s. Keep clicking for some of my favorite items from my tour.

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