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You’ve Probably Never Heard Of H&M’s Next Big Collaborator

Swedish fashion giant H&M has done some pretty high profile collaborations in the past–Lanvin, Victor & Rolf and Stella McCartney, to name just a few. But you probably haven’t heard of their newest collaborator. Fashion blogger Elin Kling is “big in Sweden” but really hasn’t made a name for herself here. Still, she’s been plucked from the land of attractive blondes and high literacy rates to design the brand’s latest collaboration. Kling’s blog, Style By Kling, features tons of photos of Kling looking svelte and stylish. Most of the blog is in Swedish, so we can’t really tell you what, if anything, it’s about. Kling is known as one of Sweden’s leading fashion ladies. Sadly, we Americanos won’t be able to get our grubby mitts on her collection: It’s only available in Sweden. But perhaps some pieces will pop up on eBay? [Fashionista]

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