My Venti Soy Sugar-Free Vanilla Latte Will Now Be Served In This Cup

By: Ami Angelowicz / January 6, 2011

In honor of its 40th anniversary, Starbucks has updated its signature siren logo. Basically, the company dropped the “Starbucks Coffee,” meaning that the brand is officially so embedded in our collective unconscious that we no longer need to see its name on our daily coffee fix. Kind of frightening. [CNN]