Guess Which Company’s Advertisement Now Boasts This Racy Photo

At first glance, this racy pic looks like a lingerie ad or at least a fashion spread from a high style magazine. But it’s for neither of those things. In fact, this photo doesn’t exactly have a lot to do with the company—at least not in our opinion. Find out what it’s for after the jump. [WWD]
Equinox! The chain of luxury gyms. This all kind of makes sense when we found out that the campaign was shot by Terry Richardson. Is it just us or do all of Mr. Richardson’s photos look alike and sport the same themes (naked to half-naked girls). We’re not sure it translates so well outside the fashion world.