• Style

For Designers Banking On Instant Gratification, “Seasons” May Become A Thing Of The Past

While we are die-hard Fashion Week fans, we’ve often griped about the frustration it brings because winter collections are shown in the summer, spring collections in the winter, and so on and so forth. With the way the fashion world is set up, it often feels like you can never see what you want and then buy it the same day—even when the season is off. We spend all this time immediately analyzing trends off the runway and devouring photos, but by the time the clothes are released, we’re on to the next thing and they almost seem like old news. According to New York Times fashion critic Cathy Horyn, we may begin to see fashion houses appealing more to the consumer’s instant gratification desire. In her round-up of “What’s Next For Designers in 2011″ she discusses advances in social media and online shopping. It appears that this past season, Burberry began selling its spring collection online immediately after its runway presentation. It would seem this trend is catching on with other designers. In the next year, you can expect to see a new e-commerce giant called Moda Operandi, which will sell runway looks in flash sales shortly after they’ve debuted. Knowing how fast trends in fashion catch on, we’d guess that this idea of moving clothes from the fashion week tents to the Internet will prove to be popular and give rise to copycats. If this is the case, then we have to wonder how this will effect the idea of putting out collections according to its season if it is, in fact, available months before the weather turns. Which … could either make things great, or more confusing. [New York Times]

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