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Norway Giving Its Reindeer Reflective Collars, And Not Just So They Look Cute

In Norway, reindeer are the noble animals that help Santa deliver presents. But they’re also a road hazard—500 of them are hit and killed each year, and many of these crashes leave drivers and passengers severely injured. And so the Norwegian government is tagging the animals with reflective collars or antler tags to make them more visible at night. So far, 2,000 of the nation’s 200,000 reindeer have been given these new accessories. This sounds like a great idea, but I have to ask—is this an initiation to save deer and drivers? Or is it a plot to make Rudolph’s shiny nose less special? [Newser]

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