• Style

John Galliano Had No Idea What Online Shopping Was

“Online shopping — oh, no. I didn’t even know what e-commerce was until last week. I like the experience. I like to feel the fur, to smell the tweed. I like the service. I love that you go into Hermès wearing your trainers and they still say, ‘Oh Mr. Galliano, may we brush your shoes?’ … I get people to [tweet] for me. When I was here last, I was only here for four or five days and there were 30,000 calls or whatever you call them … Yeah, there were 30,000. They had nothing to do with Dior, nothing to do with [the company] John Galliano. Just what I look like when I leave the hotel, or people had seen me in a restaurant or going to the gym. Thirty thousand! That’s a lot. I could advertise on that site. I think we need to exploit that, don’t you?”

John Galliano goes from not knowing anything about online shopping to trying to figure out how to exploit Twitter in a matter of days. Oh, and he also calls information technology “machinery.” [The Cut]

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