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Latest In Collaborations: Colosseum x Tod’s

We hear that Tod’s, the producer of Italian luxury goods, and the Colosseum (yes, as in the) may be teaming up. OK, so not really in the form of a collaboration, but apparently, Diego Della Valle, the company’s CEO, has offered 25 million Euros to Italy to restore the ancient structure. Thankfully, this doesn’t sound like some sneaky branding technique. Says Della Valle: “You won’t find a Tod’s shoe or bag hanging from the Colosseum’s walls. It’s an undertaking with great cultural relevance and that’s enough. We are ambassadors of Italy’s lifestyle and it’s really our duty to give off a strong symbol.”

Still, if the funding went through, it would make Tod’s look rather angelic–as well as up the brand’s cultural cred. [Wall Street Journal]

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