• Style

Is Re-Releasing Collections Lazy Or Awesome?

So it would seem that the biggest trend in retailing since the designer collaboration is the re-release. In the past few weeks we’ve heard of three major brands doing replays of past collections. Target is coming out with a “greatest hits” range from previous Go International lines while Marni and Marc by Marc Jacobs have also announced that they’ll be re-creating “vintage” styles. This can sort of be seen as a type of eBay—except the prices aren’t any lower. They’re maybe even higher. Brand devotees are likely excited to get a chance to purchase what they couldn’t get at the time or can’t find now … but we have to wonder: Is this new marketing tactic a friendly way to pay respect to label loyalists? Or is it an excuse to be lazy and possibly sell off old stock? Tell us your impressions in the comments below.

Posted Under: , , ,
  • Zergnet: Simply Irresistible

  • HowAboutWe

  • Popular