Is Re-Releasing Collections Lazy Or Awesome?

By: Leonora Epstein / November 16, 2010

So it would seem that the biggest trend in retailing since the designer collaboration is the re-release. In the past few weeks we’ve heard of three major brands doing replays of past collections. Target is coming out with a “greatest hits” range from previous Go International lines while Marni and Marc by Marc Jacobs have also announced that they’ll be re-creating “vintage” styles. This can sort of be seen as a type of eBay—except the prices aren’t any lower. They’re maybe even higher. Brand devotees are likely excited to get a chance to purchase what they couldn’t get at the time or can’t find now … but we have to wonder: Is this new marketing tactic a friendly way to pay respect to label loyalists? Or is it an excuse to be lazy and possibly sell off old stock? Tell us your impressions in the comments below.