Whispers are furiously circulating that Google will be launching an e-commerce entity which will become fashion’s next big thing. The speculation is based on a few leading hints. One, a Tweet picked up by WWD: “Breaking news: Google is launching an e-commerce site with shop in shops by major designers #google #theyrgonnabepissed #geturshopon,” which, uh, is pretty straightforward. Second, Google is holding a fashion industry party this week, where the company is expected to make some sort of announcement. If you ask us, Google hosting a fashion cocktail party isn’t exactly your ordinary pairing, so it sounds like something is up.
If this is the high design endeavor that we think it will be, we’ll be betting that our online shopping habits might change quite a bit. Google, with its power to find what you can’t and round up massive amounts of info, might just be the go-to for any wardrobe addition. We’ll see. [The Thread]