Versace’s “Modelgeddon”: Scary? Hilarious? Both?

Are fashion videos supposed to mean something? We kind of feel like brands and artists haven’t exactly figured out what the medium is supposed to do or say. Take, for example, this clip made by Love magazine and Versace, which features models in a doomsday/end-of-the-world scenario. We keep expecting to see Bruce Willis pop up to save the day. (Alas, alas.)

What do you think? Funny? Terrifying (for reasons other than the scene itself)? Cool? [The Daily Beast]