From Wall Street To Waffles: Trading In The Life You Have For The Life You Want

New Yorker Garrett Hoelscher spent three years in investment banking before he decided he really couldn’t take it anymore. That’s when he traded in his business suits for a waffle iron and hatched a plan to sell waffles on the tops of ski mountains. His business, Waffle Shrine, has yet to sell a single waffle, but Hoelscher is hoping he can create a mountaintop waffle empire in the next few years. His first waffling wonder will be on a mountain in Aspen, CO, and the company’s business plan includes an explanation of just how good the waffles will smell: “There will be no foul odors produced by our product. When baked our waffles produce a warm vanilla scented aroma that is similar to a vanilla candle, and quite pleasant. We cannot imagine that anyone would ever be offended by this fragrance.”

Hoelscher’s wonder for waffles has us inspired. It takes a lot of guts to leave a very lucrative job, after all, to sell waffles. Do you have a dream escape plan — involving waffles or otherwise — to get you through the doldrums of your day job? Tell us about it in the comments! [Business Insider]

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