Balloon Boy’s Dad Makes An Infomercial

Richard Heene, the man behind the Balloon Boy hoax, is back with a BRILLIANT new invention … the Bear Scratch. If you “itch like the son of a twitch,” Heene insists the only way to get a “deep, deep penetrating scratch” is to rub up against a tree like a bear. Only not a real tree—a tree he made. Just “stick, screw, sway, and scratch” for a mere $19.99. I’m sorry, but is this guy on meth? I’m very frightened. [BuzzFeed]