Justin Bieber Wants You In His “World”

Carrie Morrissey / October 25, 2010

Teenage heartthrob and alleged assaulter Justin Bieber has a new project in the works: perfume. Bieber’s unisex fragrance, “My World,” will be infused into wristbands and dog tags in a new patented resin technology designed to hold the scent for over a year. The scent, which will be launched at Walmart for Black Friday, is, according to Bieber, not “too young, too fruity.” And of course the 16-year-old entertainer has his eyes on the horizon. Next up? A possible sneaker collab. [WWD]