I guess Diesel got tired of its “Be Stupid” ad campaign and decided to just, you know, be stupid instead for its latest. The latest round of images to vomit forth from Diesel’s ad labs features a lot of people in their underpants. Sometimes their underpants come bearing slogans, like, “Today, I am your nurse,” “Today, I am your patient,” and “Tonight, I am your prisoner.” Today, I am confused by these messages. Are these supposed to help those among us who have difficulty expressing themselves when it comes to sex and, therefore, would rather express themselves through messages on their underwear? You tell me. But don’t tell me with your underpants. [Fashionising]
