Gap was wise to listen to internet outrage and go back to the drawing board. Even though my feedback is a little late, I hope these other companies that have attempted logo redesigns will hear me out.
10 Logo Redesign Fails
I don’t necessarily love change. I’m still not over the fact that Carly on “General Hospital” has been played by four actresses, as if I wouldn’t notice a difference. When I’m handed something non-fat and assured, “You won’t taste the difference,” I sure as hell do. I like things the way I like ‘em, which is why I’m happy that Gap decided to scrap its plans to use the logo on the right as its new branding. I cosign what Annika said in her blog post on the subject: “Maybe Gap should put more effort into designing fresh clothes, rather than a logo, and it won’t have to remake its image to drum up sales.” Zing!
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